Three tips for entrepreneurs starting out in communication and marketing
It’s funny, but I still meet virgin entrepreneurs in this marketing and communication thing. Some are anxious, others are nervous and, for the most part, lost. Something completely normal. I think it is important for these newcomers to start from some premises, which will allow them to better approach the process they have ahead of
Learn MoreEthical marketing and communication plan with cause
Corporate social responsibility has become a fundamental part of business; however, it is not enough to simply carry it out, as it loses relevance if it is not properly communicated. When you write a social responsibility (SR) report or when you commit to the Sustainable Development Goals (SDA) or carry out circular economy (CE) actions,
Learn MoreCommunication and public relations in the IT sector
Any company, belonging to any sector, that decides to manage its corporate communication through any of its channels, will improve its brand image, positioning, will differentiate itself from the competition, will reinforce the commitment of its workers, will achieve recognition of its Social Responsibility… and, we cannot forget, will help to sell its products or
Learn MoreArt Marketing pioneer in Spain to obtain the certification of the Consumer Law Ready program
Consumer Law Ready is a program funded by the European Parliament and the European Commission. It helps SMEs understand and comply with the latest developments in European consumer law. As part of our objectives of continuous innovation, we have been committed to expanding our knowledge of consumer law, specifically with the certification of the Consumer
Learn More“El Causadillo” sets new record for participation and solidarity fundraising
The success of the solidarity market reaffirms the goodness of the citizens The solidarity market, held last weekend, has attracted hundreds of people who have been able to enjoy extraordinary shopping. The objects and clothes sold come from voluntary donations and are intended to give a second life before they accumulate in the houses or
Learn MoreWhat is Ethical Marketing?
Ethical marketing consists of values that define what is good and what is bad, because ethics is the discipline that defines what is good and what is bad. Today within ethics there is also the issue of sustainability, because these two issues are related and one requires the other, that is, sustainability cannot be without
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