Much is said about new technologies today, about artificial intelligence, about the advance of Bitcoin, about the Internet of things and especially about Big Data. Data and Big Data are changing many things, not only when it comes to making commercial, sports or political decisions, but also when it comes to creating products, innovating, and
Learn More
A few years ago in the course of a master’s degree in business management I first heard the term digital transformation. The truth is that it did not catch my attention then, and as the idea has penetrated deeper into companies, I am more convinced that the “digital transformation” is a fever that can give
Learn More
I’m sure it’s no surprise that not every technology PR campaign is destined to be a success. In fact, it is no exaggeration to say that some PR engagements fail to realize the potential that some customers (and their PR partners) can share. The result is often disappointing for those involved. However, not all past
Learn More
For the third consecutive year, Art Marketing renews its alliance with the Spanish Network of the UN Global Compact, being a Signatory Partner since 2017. In January 2016 the United Nations Sustainable Development Goals (SDA) came into force, the most ambitious action plan in favour of people, planet and prosperity until 2030. Only one year
Learn More
By Jo Detavernier. Member of the First PR Alliance Original article here The coronavirus pandemic is not a time when brands should cut back on marketing. Actually, those that can afford to should make use of the opportunity to increase their share-of-voice and thus market share. A natural reaction might be to protect profitability as
Learn More
Art Marketing ©. All rights reserved.