Any company, belonging to any sector, that decides to manage its corporate communication through any of its channels, will improve its brand image, positioning, will differentiate itself from the competition, will reinforce the commitment of its workers, will achieve recognition of its Social Responsibility… and, we cannot forget, will help to sell its products or services. A company can have many products with notable characteristics that differentiate and surpass them from their competition, but if their target does not know of their existence, it will be difficult to sell them. The media have been and are a showcase for the target audience to know the brand.
The IT sector, more than any other, is subject to an incessant movement of new systems, products… It is a constantly changing and boiling market. A great idea, or service, needs to be made available to customers (potential and current), investors and partners. Communication is an essential part of this, because the correct management of communication serves, above all, to open doors.
Nowadays the possibilities for generating content are almost infinite: blockchain, big data, the internet of things, cyber security, the cloud, artificial intelligence… The media are eager for interesting stories about these current issues.
The channels to communicate are also numerous: social networks, opinion articles, interviews, business breakfasts, press releases, reports, events, corporate blogs, the corporate website, podcasts… all of them are the ingredients of communication. An adequate strategy helps us to open doors to achieve that positioning, brand image, reputation and notoriety that any company in the IT sector needs.
What doors do you need to open?
By Irene Lozano