Ecobranding. When less is more

It was in 1965 that Richard Wolheim first used the term minimalist to refer to Ad Reinhardt's paintings and other objects of high intellectual content, but with less formal content. And today, in the midst of the digital era, it seems that this current is more alive than ever. It is an undeniable reality that [...]

SEO: what is it and for what we use

SEO (Search Engine Optimization) or search engine optimization consists of optimizing your digital content or website so that search engines show you in the top positions according to the theme of your business. Why is it important to create an SEO strategy? Having a good content management, your business website will achieve the best search [...]

Benchmarking: the guide to begin with

As Sun Tzu said in The Art of War: if you know your enemy, you know yourself. In this section we find one of the most popular and effective practices, which is not limited to any particular area or a certain size of company: benchmarking. Many companies have been using this process for years as [...]

Communication channels, which ones are right for your company?

Content is the key, yes, but to reach our target audience is it enough to make quality content? No. Being in all media is not synonymous with more visibility. Communication channels work as a bridge between you and your audience, that's why it's important to identify the best way and the best channel to transmit [...]

Enjoy the best ideas in the Art Marketing blog. Where you will find interesting articles about communication, design, marketing and more.

The Art Marketing blog is written by our staff of experts in each area, from consulting to the relationship with the environment, from the design of a logo to the design of a web page.

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