SEO (Search Engine Optimization) or search engine optimization consists of optimizing your digital content or website so that search engines show you in the top positions according to the theme of your business.
Why is it important to create an SEO strategy? Having a good content management, your business website will achieve the best search engine positions. This will make your business preferred for users to choose. The higher your position in the search engine, the better evaluation and acceptance it will have from your potential clients.
Next, we will tell you the main elements to consider when optimizing your website.
First, the main elements that will use the search results to identify the theme of our website are meta tags and the title.
These two elements are found within the code of our website and are only shown in the search results as a “prior” on what can be found within it, that is, a brief summary of the content.
The second important element for positioning is links. This implies what happens on your website and outside of it, that is, the links within our website and those outside it pointing to our site. In this second category we are talking about backlinks. The links generated by social networks also influence.
What is a backlink? They are the links that come from other websites to yours. This is one of the criteria so search engines determine if your site has quality or not.
Not all links can benefit us, it’s not that simple. You have to take into account the quality of where these links come from. This quality is determined by the fact that the websites contain their own content and remain updated and, of course, their theme is related to ours.
When we talk about our own content, we refer to pages that are not a repository of third-party content or only serve to spam or redirect to other websites. Why do we say this? A few years ago, when pages of this type began to appear, search engines detected these practices and began to penalize both them and the websites they were targeting because they were considered an unclean way of accessing better rankings and positions.
To sum up, the most important thing is that you invest time in generating quality content and creating good relationships in the digital environment so that other users can refer you to their personal websites and / or blogs. Let’s say it’s like word of mouth, when it’s quality it causes the greatest impact.
If you want to know more, download our glossary of SEO terms, which will help you understand other ways to improve your positioning.
DOWNLOAD THE GLOSSARY OF SEO TERMS