Art Marketing

Ethical marketing and communication plan with cause

Ethical marketing and communication plan with cause

Corporate social responsibility has become a fundamental part of business; however, it is not enough to simply carry it out, as it loses relevance if it is not properly communicated. When you write a social responsibility (SR) report or when you commit to the Sustainable Development Goals (SDA) or carry out circular economy (CE) actions,

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Communication and public relations in the IT sector

Communication and public relations in the IT sector

Any company, belonging to any sector, that decides to manage its corporate communication through any of its channels, will improve its brand image, positioning, will differentiate itself from the competition, will reinforce the commitment of its workers, will achieve recognition of its Social Responsibility… and, we cannot forget, will help to sell its products or

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What is Ethical Marketing?

What is Ethical Marketing?

Ethical marketing consists of values that define what is good and what is bad, because ethics is the discipline that defines what is good and what is bad. Today within ethics there is also the issue of sustainability, because these two issues are related and one requires the other, that is, sustainability cannot be without

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Digital transformation and the mumps

Digital transformation and the mumps

A few years ago in the course of a master’s degree in business management I first heard the term digital transformation. The truth is that it did not catch my attention then, and as the idea has penetrated deeper into companies, I am more convinced that the “digital transformation” is a fever that can give

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