Communication channels, which ones are right for your company?

Communication channels, which ones are right for your company?

Content is the key, yes, but to reach our target audience is it enough to make quality content? No.

Being in all media is not synonymous with more visibility. Communication channels work as a bridge between you and your audience, that’s why it’s important to identify the best way and the best channel to transmit your message. If you spread your message through the wrong channels, it becomes noise. However, communicating in the right channels means enhancing the experience between the customer and the brand, which leads to strengthen our relationship with the audience and, therefore, to achieve the impact objectives that have been established.

What to bear in mind when choosing communication channels

1. Customer is the core. The starting point for choosing the most appropriate media is to know your target audience.

2. Not all information works for all channels. That’s why you must define the objective of your communication:

• Introduce your customers to a new product or service.
• Keep people informed about everything related to your area of action.
• Respond to questions and comments.
• Share materials that can bring your audience closer to your Brand.

3. Some other factors to keep in mind:

• The communication method you choose must be related to the culture and values of the company, it must be congruent with what you do.
• You must consider the geographic location of your audience to create a good reach.
• It is important that you manage to create a simple dialogue between the audience and yourself.
• Each channel has a different cost. Depending on your objectives, you will have to evaluate their suitability and the return on investment of each one.

Having certainty on these points, you can then consider which media suits your company and which you should discard. On this basis we tell you which are the most used channels today.

• Website

Not being on the Internet is like not existing. And the most basic way to be part of the online world is to have your own website. Websites are excellent for you to give to know any information related to your company, your products, your services, your news. They are an ideal display for the public to know you and you will have control over all the information concerning your company.

• Social Media

Although thanks to the digital and technological advance they are a good way to make yourself known and establish a relationship with your public, you must consider that not all networks are suitable for all companies. Social networks are an idea channel to connect emotionally with your company, generate brand, generate leads and connect with people. In addition, for those who start in the business world are a very effective tool, because you can create several collaborations with other entrepreneurs or companies in the sector.

• Blog

This is the most widely used channel for providing information on various issues. With blogs it is possible to build a cycle of publications and create new ways of approaching your audience. The idea of the blog is to expose your knowledge by showing not only the topic in which you have recognized authority, but also covering general topics of interest to your audience. It’s worth it to position your expertise in the topic of your sector.

• Email marketing

This is a communication channel that allows you to deliver the message in a personalized way because it is widely used because of its low cost, it is also a tool that will help you to speak in a much more direct way with your audience, because it is an audience that previously showed interest in your business and has left their data. You can use it both to talk about your brand, as to send a promotion, give news or offer content of interest to your client and thus strengthen the relationship.

• Press

Without any doubt this is one of the favorite media for many companies, because through it you have a much greater reach than with most other channels. Through it we can inform about the latest news of our brands or show the benefits of a new product or service that develops our company. However, it must be kept in mind that, being a mass media, our content must be of journalistic and general interest to the public. Therefore, when writing a press release, you focus the text in a way that is attractive to the public and the media and, to do so, it must solve a current problem or respond to a need in society.

And last but not least, don’t forget to bear in mind that providing valuable information and offering quality solutions must fit into a good communication channel to achieve the impact you want.